I’m really enjoying working on this project – the sweet lady I’m working with and I are creating a blog design that will be professional (but not too much!), simple, and striking. I love, love, love the slightly retro/writerly feel we’re going for – we’re using solid, sans-serif typefaces and a little grunge here and there to really get that look. And let me tell you, I’m a sucker for retro design paired with black, gray, and splashes of color. I’m looking forward to sharing the finished design!

I launched my first “real” website and logo a year ago this month. I was so excited to finally break away from the old set up I had to do something that felt right. I’ve spent the past year learning as much as I can about being a better designer, a better communicator, and a better blogger. And the time is right to take my business as it is right now, what it’s become in the past months, and completely re-brand. Last time I launched as a designer who knew what she wanted to do but who needed more experience….

I really love the color scheme that we’re working with on this project – coral, ice blue, coffee brown and some glitter, too. We’re going for a retro/literary/simple look – not too modern, but still fresh and open. I’m looking forward to having the final product all ready to be seen!

Don’t you love this color scheme? I do! Mint + coral + pink + a little gold glitter…mmm, yes. We’re going to be doing a lot of hand-drawing and hand lettering, with a very simple and elegant feel. We’ve just started the process and I spent some time yesterday just sketching out some rough – very rough – ideas and studying the letters of her business name. Something I’m learning is to just slow down and take it easy. Letters are marvelous things, and so much can be done with them! The possibilities are endless, and I don’t want to…