When Ashley contact me in the summer of 2013 about doing a re-brand I was totally on board. I loved her style – all things rustic, cozy, and outdoorsy; and plenty of browns, maroons, and greens. Ashley is a different kind of editor than you might normally think of – she’s a spunky writing coach and editor who loves working with artists and writers who want to write and edit their first book but aren’t sure how to follow that dream while still managing everyday life. She wanted her website to have a comfortable, homey feeling to it; almost like you had just walked into her living room and sit and chat! We ended up creating her logo with the silhouette of a deer and hand lettering in browns, and for the website we used photos of rooms and details in her house (taken by Niki Tran Photography) to convey the warm home feeling.
We also designed and had printed business cards – Typeset Design printed the information on the back of the cards, and then I stamped her logo on the front so that the cards would have more of a hand made feel. I love how they turned out – and because we used a thicker 17pt paper the cards ended up feeling and looking very luxurious. Check out Ashley’s website here!
