When Jessie first emailed me, I knew this project was going to be fun. And then when I saw her pinterest board, I knew it would end up being totally awesome. The one thing she knew she wanted to be sure to include in her design was lots of flowers. Her colors were pink and and light turquoise/blue – shades that are very floral! Because everything ended up going so fast I didn’t get a chance to share her mood board until now – I really like how it turned out! We ended up hand lettering her header (I used…

I really love the colors and style of this mood board! We’re working with hand lettered script and incorporating pops of gold, and I’m excited about what the final product will look like.

I really love the project that I created this mood board for. My clients are very talented photographers who I am really enjoying working with. There’s nothing better than collaborating with other artists! We’re using the concept of soft and hard for this entire project – soft pinks with hard blacks, feminine lettering with masculine typefaces, smoky watercolors with sharp fonts. Right now the logo is in the works, and I love the direction we’re going with it! I’m looking forward to sharing this project when it’s finished, as well as some other projects that are currently in progress.