We just finished up this project yesterday, and I have to say I love how it turned out! We were going for a very clean, modern style, using the colors of the ocean and some well-placed dark grays. We ended up using a combination of script and typefaces…which I am such a sucker for. When I was working on my own brand I knew I had to use both because I love both styles so much! One thing Alice mentioned to me before we started on the actual design was that she loves the style of VSCO Cam – the app itself as well as the website are very simple and modern. I loved hearing that because I totally agree – the VSCO’s branding is beautiful. We had so much fun working on this project and I can’t wait to share the finished design next week!