I think my favorites from this inspiration board are the first two. Something I’ve learned/am still learning is that simple is key in design – especially when it comes to visual identities. It can be very tempting to include lots of design elements, embellishments, etc.; but when it really comes down to it, it’s the strong yet simple marks that really last. Those are the ones that remain with us.

My second favorite is the photo on the right, by Blush Photography. I love seeing such beautiful lifestyle photos, taken of people being who they really are in an environment they know. If photography is about capturing stories and lives, then it only makes sense to do that where those lives unfold. Photos like that always get me, every time.

{all images via pinterest. clockwise, from top left: 1 // 2 // 3 // 4 // 5 // 6 // 7 // 8}